The FIA World Endurance Championship announced itself to the people of Sao Paulo in the best possible way with a parade of five cars led by Brazilian racing legend Emerson Fittipaldi through the streets outside the Musea de Arte Moderna.

Bruno Senna, Fernando Rees, Nicolas Prost and Bertrand Baguette joined Emerson Fittipaldi, driving the cars they will race in the 6 Hours of Sao Paulo on Sunday along Avenida Paulista under police escort, the thunderous roar of the engines reverberating off the tall buildings lining the road. The event attracted hundreds of Brazilians to watch the spectacle.

Gerard Neveu, the CEO of the FIA WEC, said: “This small promotion in the city is unique; it’s the first time in São Paulo that race cars have been run on the streets and it’s important for our local promoter for the WEC paddock, Emerson Fittipaldi, to exhibit the cars and we’re taking it to the fans. We are not waiting for the fans to come to the circuit.

“The idea was to show the LMP and GT cars which will be running in the FIA WEC this weekend to the Paulistas in the street. There were a lot of media also there to take pictures of this special occasion. There was an LMP1 from Rebellion Racing and the OAK Racing Art Car, Bruno Senna’s Aston Martin GT car and Fernando Rees’ Larbre Corvette. We had three fantastic Brazilian drivers on the Avenida Paulista with these cars, including Emerson Fittipaldi. I think this was the right way to demonstrate the efforts of the teams and the local promoter to advertise and promote an event such as the 6 Hours of São Paulo.”

Source : FIA WEC