After announcing its newly revised calendar for the 2015/2016 Season, the Asian Le Mans Series is now in a position to present its communication plan. Since taking over the organisation of the series the ACO has redefined the Asian LMS communication strategy, which aims at reaching as many fans as possible not only in Asia, but all over the world.
The main objective was to create an ecosystem that would raise the profile and brand of the Asian Le Mans Series internationally while creating value for all stakeholders:
- The ACO and the Asian Le Mans Series
- Partners and Sponsors, at all levels: Series, Teams and Drivers
- Profile of participating Teams and Drivers
- Engagement with and for Spectators/ Viewers/ Followers/ Fans
Thus in addition to the TV broadcast plan the series will be promoting its brand and activities across several popular digital media platforms.
Over the following months, the Series’ social media reach and activities will be expanded to include Weibo (micro-blogging website and app) and Youku (China based equivalent of YouTube). A regular newsletter is also being developed as a means to update subscribers of the latest news relating to the Series.
In support of these communications activities, the Asian Le Mans Series is proud to announce and share details of the various Official Partnerships that have been forged to-date as we strive towards establishing ourselves as the reference operator and synonym for Endurance Racing for Asia. Efforts to explore and establish other appropriate and relevant partnerships will continue in the coming months.
Official Media Production Agency – EPM
EPM.tv continues its partnership with the Asian Le Mans Series as the Official Broadcast and Production agency. EPM, established in 1996 and operating across the Asia Pacific Region provides turnkey host broadcast and production services to the
motorsports industry as well as government and the private sector. EPM.tv will be providing high quality world-class TV programs throughout the full season. These programs will feature a 30mins Highlights package of each race and will be made available on the Asian Le Mans digital platforms as well as broadcasted on major sports networks such as Fox Sports (Pan Asian distribution) and MotorsTV.
Official Photography Agency – Rewind Media
Rewind Media in the form of Rewind Images, continues its partnership with the Asian Le Mans Series as the Official Photography Agency, providing high quality world-class images throughout the full season. In addition to its photography services, Rewind Media also publishes the bi- monthly Rewind Magazine, which promotes motoring, motor sports and its related history and
lifestyle. Its international reach was recently enhanced with the publications availability in both print and digital formats.
Official Digital Media Partner – 9tro – www.9tro.com
As an Official Online Media Partner, 9tro will be assisting to promote the Asian Le Mans Series with race coverage and interest pieces such as driver and team features through its digital platforms. With several offices in South East Asia, 9tro is an International website
featuring the latest automotive news including motorsports. First established in 2009 as a traditional magazine publisher with 2 automotive titles, it made the transition to digital media (incorporating various social media platforms) in 2013, thus further enhancing its reach and presence in Asia with readership extending to Oceania, Europe and North America. It currently has an average of over 1 million visitors to its website as well as over 1.2 million Likes on its Facebook page. This supports the Asian Le Mans Series reach and accessibility within Asia while also offering an extended global reach beyond the continent.
Official Digital Media Partner – Revv Motoring – www.revv-motoring.com.sg
Established in 2014, Revv Motoring is a Singapore based automotive website focusing on original scripted and produced video (series) format presentations. As an Official Online Media Partner, Revv Motoring will be providing its expertise in producing short
but high quality off-track video highlights suitable for disseminating and promoting on popular social media platforms such as Facebook, Instagram and Twitter. Its current reach is mainly South East Asia but also includes other Asian countries such as India, China and Japan. Through its various digital platforms such as its website, Facebook, YouTube and Instagram, Revv Motoring offers a total engagement of close to 1 million people. This supports the Asian Le Mans Series reach and accessibility within Asia while also offering unique content production the Series is able to promote on its own digital media platforms.
Official Digital Media Partner – Endurance Info – www.endurance-info.com
Endurance Info, founded in 2006, has become the leading destination for news relating to sports car and prototype racing. First started as a French language based website, it is now also available in the English language and as a mobile
app. Its website currently has an average of over 130,000 visitors, with this figure going up to as much as 250,000 during the 24Hrs of Le Mans weekend. Its global coverage was enhanced in 2014 when it entered a partnership with USA based Sportscar365. As an Official Online Media Partner, Endurance Info will be assisting to promote the Asian Le Mans Series with race coverage and interest pieces such as driver and team features through its digital platforms. This ensures the Asian Le Mans Series an extended global reach and accessibility beyond Asia, especially for fans and partners in Europe.
Cyrille Taesch Wahlen, Asian Le Mans Series Operations Manager: “In addition to our TV broadcast agreements, the social and digital media exposure of the Asian Le Mans series was a must have within the context of our development plan. I am very happy that we secured these strong partnerships that are all complementary, and will bring added value to all our stakeholders and allow the Asian LMS fanbase to follow us very easily and to grow quickly. I would like to take advantage of this opportunity to thank all our communication partners for their support in making the Asian LMS the reference for Endurance Racing for Asia.”