The 2014 Asian Le Mans Series will be shown across Europe on Motors TV. An hour-long highlight program of each of the races will be shown on Motors TV, the High Speed Television Channel, which broadcasts the world’s most varied coverage of international motorsport, with exclusive events and close to 120 series transmitted in 42 countries and 25 million homes subscribing by cable, satellite and ADSL across Europe.

With an already strong broadcasting network in the Asia-Pacific region, a recent deal in the Middle-East/North Africa, and now Europe, Asian Le Mans Series’ TV coverage continues to grow, with the organsiers committed to extending the series’ reach around the world in the coming years.

TV is a fundamental part of Asian LMS marketing platform, combined with a very large following on social media (noteably Facebook and Sina Weibo), as well as print and local activation. All aspects of the Asian LMS media and marketing plan work together to enhance and elevate the series on the international stage.