Today, BMW of North America publicly unveiled a special livery, which pays homage to the IMSA 3.0 CSL, for the two BMW Team RLL Z4 GTLM cars that will race in the 2015 edition of the 12 Hours of Sebring on March 21st. The unveiling took place during “Cars & Coffee at the Concours” which is part of the Amelia Island Concours d’Elegance weekend in Northern Florida. 1975 12 Hours of Sebring winning drivers Brian Redman, Sam Posey and Hans Stuck,  1972 –1980 BMW Motor­sport Manager Jochen Neer­pasch and current BMW Motor­sport Director Jens Marquardt were on-hand when BMW ace driver Bill Auberlen drove the car onto the show field to the applause of show goers and BMW Motor­sport fans.

BMW AG began the decade of the 1970s in tran­si­tion. While the company battled to estab­lish its own distri­b­u­tion in North America, one of its direc­tors pushed to formalize a racing program in Germany. In an inspired drive, then-BMW AG Sales and Marketing Director, Bob Lutz, success­fully lured former race driver turned race team manager Jochen Neer­pasch and race engi­neer Martin Braun­gart from Ford of Europe in May of 1972. With the help of Lutz’s under­standing ear on the Board, BMW Motor­sport GmbH was formed. The newcomers had much work ahead of them, but not in all areas. Engines were always BMW’s strong suit – in no small part due to the talents of BMW master engine designer Paul Rosche. And, strangely enough, it was the newness of the motor­sports company and the absence of a layered infra­struc­ture that allowed Neer­pasch and Braun­gart to develop the racing CSL in a few short months. This light­weight special would become BMW’s weapon of choice for nearly the next 10 years.

The ’73 season ended with both the Euro­pean Touring Car Driver’s and Manufacturer’s cham­pi­onships awarded to BMW. There was certainly light at the end of the tunnel — unfor­tu­nately it was an oncoming train in the form of the world’s energy crisis. The energy crisis, in combi­na­tion with the large expen­di­ture for a new BMW 5 Series assembly plant, meant that factory racing took a back seat in 1974.

So then, how did BMW end up in victory lane Sebring, Florida, in March 1975? While Neer­pasch and company fought on the race tracks of Europe, another battle was being waged over the distri­b­u­tion of BMW cars in North America. Ulti­mately, BMW of North America was formed and began distrib­uting cars in March of 1975, and the new company looked for ways to estab­lish its iden­tity and grow the brand. A commonly-told story of the early days was that many Amer­i­cans were mistak­enly under the impres­sion that BMW stood for British Motor Works.

While racing is not always treated affec­tion­ately in the board­rooms of auto compa­nies, nothing proves and improves a brand like racing. The deci­sion was made for BMW to contest the IMSA Camel GT Series in 1975 with two 3.0 CSLs and four world-class drivers: Brian Redman, Hans Stuck, Ronnie Peterson, and Sam Posey. To dispel any miscon­cep­tions as to exactly who had come to race, the cars featured BAVARIAN MOTOR WORKS printed across the wind­shield tops.

The BMW team arrived at Sebring after disap­point­ment at Daytona 1975, one month earlier. After qual­i­fying a strong second and third at the season opener, both cars retired with connecting rod fail­ures. The 12 Hours of Sebring began with three major changes. Allan Moffat substi­tuted for Ronnie Peterson, who could not compete in a non-FIA race. European-proven Dunlop tires replaced the Goodyears tried at Daytona. Finally, new connecting rods were designed, tested, and installed. As usual, Hans Stuck put his car on the pole — by some five seconds.

Confi­dently starting the race, the No. 24 car of Stuck and Posey pulled out an early lead over Corvettes and Porsches. The· No. 25 car of Redman and Moffat ran a bit farther back as Moffat got familiar with the car. Sebring is one of the world’s most demanding races, and within a matter of hours began to wear down out the lead CSL and its competi­tors. As an oil leak promised the end for Stuck and Posey, the race lead fell to the No. 25 CSL, and increas­ingly onto the shoul­ders of veteran racer Redman, who stayed in the car stint-after-stint because Moffat could not match his speed. After retiring the No. 24 car, Stuck and Posey pitched in, but it was Redman’s drive of more than seven hours of twelve that meant victory for BMW and the team.

1975, the BMW CSL, and the 12 Hours of Sebring all symbolize the simul­ta­neous star­tups of a BMW national sales company and BMW Motor­sport in North America. The signif­i­cance and achieve­ments are not under­es­ti­mated by today’s BMW, whose brand turns 100 years old in 2016. Only four men stood on the roof of the winning BMW in Sebring’s victory lane, but many others deserved to. After that stun­ning first win, BMW Motor­sport and BMW of North America have charged ahead, consis­tently winning races, cham­pi­onships, and the hears of fans, employees, and loyal customers for the ensuing four decades.